Design A New Logo For Your Family Cookbook

About a year ago, my sister Laurence and I started taking a more active role in our mom’s business, and realized it was time for a major facelift. The program was almost eight years old, and in techie language, that’s like a century! The overall look of the site didn’t feel quite right either- we wanted something more feminine, a little softer.
This is where we started:
Screen shot 2013-08-07 at 12.33.17 PM
We needed to come up with something that hinted at family, cooking, and books. Not easy!
I went to an old friend of mine, Philina, whom I had worked with while I was in magazines, and who had branched out with her husband to start a web design company (
This was their first attempt:
Screen shot 2013-08-07 at 12.38.42 PM
We liked it, but that brown color was really throwing us off. The pot in the middle was good, but a little heavy.
This came next:
Screen shot 2013-08-07 at 12.37.00 PM
Cute, but again, kind of old fashioned feeling.
We dropped the color thing for a while and worked on graphics:
Screen shot 2013-08-07 at 12.56.05 PM
Too modern.
That became this:
Screen shot 2013-08-07 at 12.37.13 PM
Now that we getting really close!!!
Then, while I was surfing the net, I came across this photo from a company called Indigo. I loved the palette, and so brought that to our designers.
Screen shot 2013-04-09 at 9.16.15 PM
That’s how we ended up with this:
Screen shot 2013-08-07 at 12.37.27 PM
And finally:
Screen shot 2013-08-07 at 1.05.00 PM

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